Well, I’ll start with myself as it’s easier. During my time in coffee indistry, as a roaster, I was always mostly concentrated on technical side, quality and consistency. But, there’s more to it, the social side. I always left this aspect of bussiness on other people in our team but for me to grow, I need to learn to do it myself to fulfill my bigger picture. Which is establishing meaningful connections in countries of origin. To not be afriad to talk about sensitive topics like price, amnoutns and  quality to meet our needs. To bring the coffee along with the story. To build the bridges between producers and other roasters. This is the theme of this origin trip, at least for me – but surely, it going to be worth it!